NQF Level: 5, Credits: 12, Duration: 3–4 Months
Modern marketing operates at the intersection of data, artificial intelligence, and disciplined execution. Organisations increasingly require professionals who can coordinate compact, repeatable marketing initiatives while using AI responsibly and maintaining compliance with data protection, financial, and administrative controls.
This skills programme is designed to develop applied competence in planning, coordinating, executing, and reporting on small to medium marketing projects. Learners are trained to move from brief to delivery using structured project practices, AI-assisted research and content preparation, and clear coordination across design, sales, and operational teams. Emphasis is placed on human judgement, POPIA-aware data handling, measurable outcomes, and practical controls.
The programme is aligned to the Occupational Certificate: Marketing Coordinator (SAQA ID 118706, NQF Level 5). The credits achieved may contribute towards further learning through credit transfer and/or Recognition of Prior Learning (RPL) in line with QCTO and CGTS policies, providing a practical entry point into occupational progression without delaying applied work experience.
Entry Requirements
Minimum of Grade 11, or at least two (2) years’ experience in marketing, sales, or related roles
Proficiency in English for learning and workplace communication
Access to a reliable internet connection and a laptop or PC
No prior formal qualification or certification is required for this skills programme
Required Documentation
Certified copy of South African ID or valid passport (for non-South African applicants).
Upon successful completion of this programme, learners will be able to:
Frame and coordinate a compact marketing project, including objectives, target audience, channels, budget, and success metrics
Break marketing work into structured tasks and sprints with clear responsibilities and timelines
Apply AI tools responsibly for research synthesis, message variation, audience insights, and content outlining, with human validation
Coordinate campaign execution across internal teams and external suppliers
Track key marketing performance indicators and compile concise performance reports with insights and next steps
Apply POPIA-aware consent practices and basic data governance principles
Manage basic administrative and financial controls, including quotations, approvals, supplier coordination, and payment tracking
The programme is delivered as an integrated skills module combining applied marketing knowledge and project coordination practice.
Core Skill Areas Covered
Marketing mini-project framing and planning
Task breakdown, sprint coordination, and delivery tracking
Responsible AI use in marketing research and content preparation
Campaign coordination and communication workflows
KPI tracking and performance reporting
POPIA-aware data handling and consent management
Administrative and financial controls within marketing projects
This programme supports entry-level and developing roles in marketing and business environments, including:
Marketing Assistant or Marketing Coordinator support roles
Sales and Promotions Support roles
Small business or entrepreneurial marketing coordinator
Team lead responsible for compact marketing initiatives
The credits achieved may support Recognition of Prior Learning (RPL) or further progression toward the Occupational Certificate: Marketing Coordinator, subject to applicable admission and assessment requirements.
Assessment is conducted through applied marketing project tasks, workplace or simulated activities, and supervisor or facilitator sign-offs (where applicable). Learners are required to demonstrate practical competence in coordinating marketing activities, applying AI responsibly, tracking performance, and producing structured reports.
Upon successful completion, learners are awarded 12 NQF Level 5 credits for this Occupational Skills Course, in line with provider and QCTO-aligned policies.
This programme fee is partially subsidised by Custom Group NPC. The full course fee is R9,500, of which R2,000 is subsidised.
2026 Course Fees
Item
Amount (ZAR)
Application Fee
R250
Total Learner Fee (after subsidy)
R1,500
Payment Plan
Payment Structure
Amount (ZAR)
Initial payment on registration
R500
Monthly instalments
R500 × 3