Modern marketing lives where AI, data, and delivery discipline meet. This short, work-based course builds the business skills and project management habits needed to run small, repeatable marketing projects with AI as a force-multiplier, so you can brief, execute, and report with confidence in real organisational settings.
Learning model: three integrated components, Knowledge, Guided Practicals Labs, and Workplace-based scenarios.
• Type: Occupational Skills Course (Work-Based)
• Title: AI Marketing Business Skills & Project Management
• Level & Credits: NQF 5 | 12 Credits
• Delivery: Online facilitation, with workplace/simulated tasks and supervisor/facilitator sign-offs.
What you’ll be able to do
• Frame a marketing mini-project (objective, audience, channels, budget, success metrics) and break it into sprints and tasks.
• Use AI responsibly for research synthesis, message variants, audience insights, and content outlines then translate outputs into human-checked copy, creative briefs, and CRM steps.
• Build a campaign board, manage risks, record decisions, and coordinate hand-offs with designers/sales.
• Track core KPIs (reach, CTR, leads, CPL) and compile a one-page performance report with insights and next actions.
• Apply POPIA-aware marketing practices (consent, data handling) and basic financial/admin controls (quotes, approvals, payment tracking) within scope.
• Covers: full tuition fee (online facilitation, learning resources, formative assessments, logbook verification).
• Excludes: devices, data, transport, accommodation, re-assessment or re-registration fees, professional body registration and personal expenses.
• Covers: 70% of tuition; 30% co-pay by student/sponsor (payment plans available).
• Excludes: devices, data, transport, accommodation, re-assessment or re-registration fees, professional body registration and personal expenses.
• Covers: 50% of tuition; 50% co-pay by student/sponsor (payment plans available).
• Excludes: devices, data, transport, accommodation, re-assessment or re-registration fees, professional body registration and personal expenses.
• Minimum entry: NQF 4 (Matric or equivalent) or recognised equivalent experience. Entry through Recognition of Prior Learning Available (on case by case bases).
• Study setup (compulsory): reliable Wi-Fi/internet and a laptop/PC.
• Commitment: weekly online activities, artefact submissions, and a verified workplace/simulated logbook.
• SA ID (or valid permit for the 50% tier) and proof of residence (≤3 months)
• Matric certificate or highest qualification (or recognised equivalent)
• Household income proof or affidavit
• Motivation (200–300 words): why this programme, your service goals, and how you’ll manage time and data access
5. Eligibility & completeness review (documents and minimum entry).
6. Administration, Credit & income verification (R150 processing).
7. Panel scoring (merit, verified need, study-readiness, placement feasibility, interview where needed).
8. Outcome by email/SMS; accept by the deadline in your award letter.